Through the implementation of a digital transformation strategy, your organisation can fully leverage the changes and opportunities that digital technologies present, in order to accelerate your business activities and processes.
Findings from a digital transformation study, conducted by the MIT Centre for Digital Business and Capgemini Consulting1, found that successful digital transformation comes not from implementing new technologies, but from transforming the business to take advantage of the possibilities that new technologies provide.
The most successful digital transformation initiatives are centred on re-envisioning customer experience, operational processes and business models not to simply introduce new technology, but to reshape the entire customer journey.
Digital transformation is not an IT project or just the domain of the CIO. It is a fundamental shift in business and needs to be addressed at the top level of business. While IT will play an important role in driving and implementing a digital transformation strategy throughout any business, the work adapting to the massive changes that go along with digital transformation falls to everyone.
A recent report from advisory firm KPMG2, found that no longer are companies building software or running IT for cost savings and operations, but rather IT has become the primary driver of business innovation. Embracing this shift requires everyone in the company to rethink the role and impact of IT in their day-to-day experience.
Digital transformation can accelerate business performance best when it is understood as a process that will fundamentally change organisational operational processes and priorities to become a more customer-centric organisation.
Digital transformation is the moment you decide to leave legacy operations in the past and embrace the ever-changing business model brought about by technology.
Digital transformation is a continuous, and complex, undertaking that can substantially shape a company and its operations. When done right, it will result in a business that is more aligned with customer demands and resilient in the fast-moving digital future.